Usain Bolt and Renaud Lavillenie topping the bill

POSTER CAMPAIGN
These new visuals will adorn the following surfaces:

 – 370 faces measuring 120*176. The duo in stations across Paris and the surrounding area from 19 to 25 May

- 2,220 faces gracing the right-hand side of buses from 23 to 29 May

- Signage situated along the seating element of the French Athletics Federation venue, level with the Porte de Gentilly (visible from the ring road)

A second wave of posters is scheduled from 9 June:


– 350 faces measuring 320*240 on Paris town hall’s Decaux bill posting network from 18 June to 1 July

- A presence in the metro system and 4X3 bill posting in Paris and the surrounding region.

The MEETING AREVA will also have a presence thanks to a web campaign spanning over a thousand sites and numerous advertising slots in the press*.

TICKETING
The announcement a few weeks ago that two global stars will be competing at the event appears to have boosted ticket sales. Indeed, the organisers are announcing a significant rallying together of the athletics family, the upshot of which has been a 10% boost in sales compared with the same time in 2013 – an edition where Bolt’s appearance had already been announced – the Lavillenie effect in force perhaps?

*(L’Equipe, L’Humanité, Le Parisien, sports and general press magazine)